Well, it seems to have alot of the web community interested, I've just spent the last 2 and a half hours looking it up and it has me hooked too.. what could it be? Nine Inch Nails viral marketing campaign for their forthcoming new release, 'Year Zero' is in full swing. Cryptic tour shirt messages, key drives left in concert venue loos, a multitude of hidden websites and a mysterious 'Presence' like the hand of god, http://www.iamtryingtobelieve.com hinted in the above video trailer snapshot, you can just make this out in the passing signpost then the trailer goes all wobbly and the second image happens
Scary stuff, but this is constantly referenced in all mannder of sites including the ninwiki entry.
Trent and the marketing team have put an extraordinary amount of work into this and it has to be the internet event of the year so far. Just enough clues to get you hooked yet not enough to be able to figure it all out yet.
Add that to their upcoming tour event in my hometown on Saturday (not that I'm excited or anything you understand) make this an exciting weekend for me personally. I may even write a show review, if you're lucky.
